Do you like candy? How about soda or bubble gum? What about cakes and pies? Well we all have a sweet tooth from time to time and besides your dentist, you know who else cares about your teeth and dental healthcare? Is it the president of the United States…nope. While he cares some, the man I am talking about really cares a lot. Could it be Timmy The Tooth…well, no. While he does care about our teeth, he is not who we are talking about at this time. The man I am thinking of is a hero of the super variety, and it’s not Colgate Junior or Sparkle Man. I’m talking about the one and only Amazing Spider-Man! You see, when he’s not beating up the likes of Rhino and Venom, he is fighting the good fight against cavities and gum disease alongside AIM toothpaste, and this quick update to Rotten Ink is about Spidey’s fight for healthy teeth and will serve as a reminder to brush your teeth three times a day.
When I was young, I believed in the Tooth Fairy just like most young kids did. When I would loose a tooth, I would leave it on the kitchen counter and in the morning there would be a dollar left in its place. I was always confused about why I had to leave it on the counter and not under my pillow like the story goes, but when I would see that dollar that question would be thrown out the window as I would just think about what toy or comic I could buy for my cash prize. I always pictured the tooth fairy as a beautiful blonde woman with a smile that would light up a room. She loved her job and collected all the teeth and kept them in jars. But my belief in the Tooth Fairy was very short lived as my Mom spilled the beans that there was no such thing and thats she and my dad were the ones leaving the money. It’s a good thing too because I could remember at night counting how many more baby teeth I had left and adding the dollar amounts to each. My parents always made sure that my brother and I brushed our teeth and even got us kid friendly mouth wash, and at school in Waynesville, they use to make us swish fluoride like once every two weeks and man that stuff the school gave us was so gross. The taste still haunts my taste buds to this day. One cartoon that sticks out in my mind that I saw when I was younger was Ren & Stimpy on Nickelodeon called “Ren’s Toothache” where Ren’s teeth all rot and fall out and he even gets a visit from the Tooth Fairy who is a creepy old man dressed in a tutu who leaves him lint instead of money. This episode is so gross and so oddly great, it has always stuck out in my mind. I also want to point out that the Tooth Fairy has been turned into a monster in a few horror films but the most popular was the 2003 film Darkness Falls about an evil spirit of a woman who was wrongfully accused of kidnapping some missing children and is burned alive. Now in modern times her ghost is killing kids and families if they see her as she comes for the lost teeth under pillows. The film was a minor success but did spark a Dark Horse Comic prequel as well as an action figure made by McFarlane Toys. So that’s just a few of the things that I think of when teeth and dental care pops into my mind.
In Waynesville I can remember also watching many great educational shows during class like Reading Rainbow, Mr. Wizard and Slim Goodbody, who will be the topic of this section of the update. Slim Goodbody was created and played by John Burstein and was the Superhero of Health who wore a tight body suit that showed muscle and organs and would teach kids good eating and grooming habits to try and stay healthy. Burstein created the character in 1975 and made appearances at hospitals as well as had small segments on TV shows like Captain Kangaroo, Good Morning America and The Today Show. With these segments Slim Goodbody became a popular character in children education. By 1980, PBS gave Slim Goodbody his own series that for years would be the network’s second highest rated show, and with this also came making books about health. To this day Slim Goodbody is still teaching his message and even was featured in a 2013 Super Bowl ad for Radio Shack that showcased many 80’s icons including Hulk Hogan and Jason Voorhees. I always enjoyed watching Slim at school and learned a lot of things about the human body from Slim, oh yes I also learned things about teeth from him! So here is to you, Mr. Slim Goodbody, for being a good role model to kids. Oh yeah one other thing, with Slim’s popularity it’s shocking that no one made a comic series based on his healthy adventures…another missed series that Star Comics could have made.
One thing before we get into the Marvel/Aim Toothpaste comics that I would like to talk about is the 80’s and 90’s weird toothpaste flavors for kids, the most notable being bubble gum that was green and was a tie-in to the cartoon series The Real Ghostbusters and used Slimer as its mascot! The Slimer toothpaste had a real sugary taste to it and looked a little strange sitting on your toothbrush. My parents never did get it for us as they almost always bought us just Crest, but my cousins Wayne and John did have the toothpaste and while at their house, we got to try it. One thing is for sure, back in the 80’s and early 90’s companies sure did try very hard to encourage kids to brush their teeth and floss and used all types of gimmicks to try and make it cool; from mascots to cartoon tie-ins, companies wanted to kill those pesky mouth germs. So did any of you readers out there ever brush your teeth with Slimer toothpaste?
One other thing I loved as a kid were the character tooth brushes by companies like Oral-B. Picking a tooth brush always was fun as you flipped past Star Wars characters, Bugs Bunny and even WWF Wrestlers. Ones I can remember having as a kid were The Ultimate Warrior, Bugs Bunny and Darth Vader and while they were very generic in style, these character brushes made brushing more fun.
So are you ready to brush your teeth with Spider-Man and Aim Toothpaste? Cause Spidey really wants you to have a good check up next time your at the dentist! So I should thank Mavericks and Bell Book And Comic for having these issues in stock, and I should also remind my readers I grade these issues on a star scale of 1 to 4 and am looking for how well the comic stays to the source material, it’s entertainment value and it’s art and story. So let’s take a hit off the “laughing gas” and give a great big smile cause Spider-Man is going to kick some bad teeth care in the butt.
The Amazing Spider-Man: Aim Toothpaste # 1 ***
Released in 1980 Cover Price .40 Marvel Comics #1 of 2
Peter Parker has to babysit and take J. Jonah Jameson’s nephew Randy to the dentist as part of his job at the Daily Bugle. While there he meets dentist Raymond Sadetsky who had created a Dental Laser that will change the face of tooth care forever! But during Randy’s check up, The Green Goblin kidnaps the dentist and even beats Spider-Man who tries to rescue the dentist. The next day when Peter and Randy are at the zoo, they pass by a police car and hear that Green Goblin is now attacking the Robert Bite’s jewel shop, and after ditching Randy once more Peter becomes Spider-Man and rushes to the rescue, only to once more fail. This time Green Goblin escapes with tons of rubies and before he leaves, lets out a clue about bridgework. The next day Peter Parker takes Randy to the dental exhibit to snap some pictures for the Bugle, and all the while the Goblin’s “clue” picks away at Peter who drops off Randy at Aunt May’s and heads to a steel mill underneath a bridge and finds Green Goblin stealing some piping. Once more Spidey tries to stop him and fails; this time web head even finds himself at death’s door as he is buried under tons of steel! While Spider-Man tries to save himself, it’s very clear Green Goblin is using Sadetsky to build him something that will make him rich and even be used to kill superheroes…but what is it? Spider-Man gets free of his death trap and thanks to his Spidey tracker finds the Green Goblin’s secret hideout right as he receives a powerful laser ray and during the fight Sadetsky gets hurt and Spider-Man must get him to the hospital and Goblin gets away. In the end Green Goblin goes to the Dental Exhibit with his laser to steal all the gold and silver used for fillings but is stopped thanks to Spider-Man who knocks him into a giant pair of teeth that holds the Goblin down. Peter Parker sells some pictures of the Goblin and Spidey fight as Randy goes back to the dentist to fill the cavities he has, and Raymond Sadetsky is a-ok.
The adventure Spider-Man has just to try and make brushing your teeth hip and cool as well as going to the dentist is one heck of a fun ride that comes off not too preachy and holds a classic Silver Age Marvel charm. First things first, I have to say is J. Jonah Jameson is a terrible uncle as he passes of his young nephew on Peter Parker and makes him take him all over New York. Now think about that how well does Jameson really trust Parker as a responsible adult…not at all! Randy is a very well behaved kid who wants to be a photographer so being around Parker is a good learning tool for the young man, even though his Uncle wants him to be a reporter. Peter Parker does a great job babysitting and does an even better job ditching the kid when he needs to change into his alter ego. Spider-Man for some reason feels out classed in this issue as Green Goblin makes a fool out of him many times during the several battles they have, but when push comes to shove Spidey saved the day and even managed to save a dentist. Green Goblin is filled with giving clues in the issue and really reminded me of the DC Batman super villain The Riddler, but man he sure does pack a punch and gives Spider-Man a run for his money. While the comic is sponsored by AIM Toothpaste, besides one tiny ad in the back and the logo on the cover, they do not push themselves into shameless plugs and ram that everyone should use their toothpaste down the readers throats. The over all feel of the comic is that of a classic Marvel Spider-Man issue, and I must say this reader enjoyed every cheesy panel of it. The comic would have cost .40 but if you bought AIM, if was free with the purchase. Alex Saviuk, who was an a-lister artist that worked on the normal Amazing Spider-Man series and is truly a master of the Silver Age, does the art. Check out below for a sample of the art from this issue.
So with that let’s get onto issue 2 and see what other tooth filled adventure Spider-Man can have and what super villain will stand in the way of good dental care this time!
The Amazing Spider-Man: Aim Toothpaste # 2 **1/2
Released in 1982 Cover Price .60 Marvel Comics #2 of 2
Peter Parker has been sent to Cape Canaveral to take pictures of a space shuttle/ weather satellite launch for the Daily Bugle, but while in the pressroom, he notices Doctor Octopus who seems to be in pain and rushes out of the room and drives away. Peter as Spider-Man now follows him and finds that Doc Ock is going to the dentist Dr. Allen who gives the super villain a filling in a tooth giving him a problem and also notices a metal object wedged in one of his teeth and this sets Doc Ock into a rage! Once Dr. Allen helps Doc Ock, he then goes to help Peter Parker who followed his arch enemy and loses his trail when the dentist gives him a check up, but while there he learns that Doc Ock has a small transmitter in his mouth and he is planning on high jacking the launch! Peter rushes out and turns back into Spider-Man and makes short work of Octopus’s thugs and then Ock himself. One power punch even knocks the transmitter from his tooth! In the end Doc Ock gets more dental care in prison, and Peter Parker sells his pictures of the launch and the fight.
This second AIM Toothpaste comic is pretty good but does not hold the charm of the first give away issue and is way more preachy about tooth care. Spider-Man, while fighting one of his biggest arch enemies, really doesn’t have much to do as his fight with Ock only lasts a few punches as does his fight with the henchmen. Peter Parker is more of the issue’s focus and that’s just so he can visit the dentist and give a run down on how he takes care of his teeth and that he learned good dental habits from his Aunt May. J. Jonah Jameson has a cameo that amounts to nothing more than giving Parker his assignment and in the end telling him that he should visit a dentist regular for healthy teeth. Doctor Octopus is up to his old tricks, but his tooth pain is causing him some major issues and even distracts him from his main prize of high jacking, but man does he go down like a chump in his fight with Spider-Man! The plot is very simple, and most of the issue takes place it seems in the Dentist Office where they push facts about brushing and not eating a lot of sugar snacks with Dr. Allen. Over all there is not much here in this issue, and while it was a fun read, it’s also very forgettable and is clearly sponsored by a toothpaste company. The art is done by ummmm..I don’t know as there are no credits besides of course Stan Lee presents. We can’t forget that credit now, could we? But take a look below for an example of the art.
That’s one thing I loved about classic Marvel, they would do free give away comics for all types of products and charities, and they were always fun cheesy adventures. Spider-Man I think was always a perfect fit for these types of comics because he was well loved by kids, and you could put him in all types of adventures with mascots like Cap’n Crunch or the Quick Bunny. He could even tackle things like fire safety all the way to back to school, and he would not lose any credit at being a superhero in the youth’s eyes. So when it comes to dental work and to make sure kids brushed their teeth with AIM Toothpaste, Spider-Man was the perfect spokesman!
So I am sure you’re wondering what our next update will be about. I mean what could top an update about Spidey hocking a toothpaste product? Well, we will be taking another look at an icon of Horror Hosting as we take a look at USA Saturday Nightmares! So make sure to come back for that one. Until then make sure to brush your teeth, read a comic and support your local Horror Host, and oh yeah Happy Super Bowl Sunday!